Versatility & Performance
We wanted to tell a story that would unite a strong identity which lacked brand cohesion. Everyone loves a good story, especially the customers at Frederick's of Hollywood who have a deep affection for the brand. Through a flexible and versatile platform, we decided to create a website that would combine content with commerce. A deeper understanding of your audience is central to your approach. Based on the data we acquired, a big percent of our audience are predominantly mobile users which lend itself perfectly upon a revamped mobile experience.